BellMark Partners, LLC served as exclusive financial advisor to Daily Grommet Inc. (“The Grommet” or the “Company”) in connection with a strategic investment in the Company by Rakuten, Inc. Based in Tokyo, Rakuten is one of the world’s leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, e-book, portal & media, online marketing and professional sports.
The Grommet provides a highly curated online marketplace and launch platform for undiscovered products of great utility, style, or invention. Every day at noon, a new item is featured in a short, high-quality video explaining its features and the human story behind it. The site has launched over 1,600 products in a range of categories.
BellMark assisted the Company with identifying and contacting potential investors, structuring the transaction, and leading a complex cross-border negotiation, due diligence, documentation and closing process.