BellMark Partners, LLC advised Terry Precision Bicycles for Women, Inc. (“Terry” or “the Company”) in its sale to Flagg Bicycle Group, a family office with full or partial ownership of other independently operated cycling related businesses including Quality Bicycle Products, SmartEtailing, and Wheels Manufacturing.

Business Description

Headquartered in Burlington, Vermont, Terry is the original brand dedicated to women’s cycling. Today, the Company is a leading designer, developer, manufacturer, and distributor of premium women’s cycling apparel and bicycle saddles. The Company sells to cyclists through its strong direct-to-consumer e-commerce platform and a nationwide network of wholesale retailers and distributors.

Transaction Description

BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by Terry due to its consumer products and apparel industry experience and senior-level attention to transaction execution.

Read more here: Flagg Bicycle Group acquires Terry Bicycles