BellMark Partners, LLC advised BenStores, Inc. (“BenStores” or the “Company”), in its sale to Thrasio, a portfolio company of Advent International Corporation and Harlan Capital Partners LLC. Headquartered in Walpole, Massachusetts, Thrasio is a leading marketer and seller of direct-to-consumer e-commerce brands and is the world’s largest acquirer of Fulfillment By Amazon (“FBA”) businesses.
Business Description
Located in Westborough MA, BenStores is a leading Amazon marketplace third-party seller of private label consumer products under the brand names ArtliciousTM, Holiday JoyTM, Sorillo Brands, KarZone, Holly Poly Bags, and KoldPaks. The Company sells a targeted selection of products in the arts & crafts, holiday lighting & accessories, automotive, and other home goods categories via its Amazon store front.
Transaction Description
BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by BenStores due to its consumer product experience and senior-level attention to transaction execution.