Deal Summary


BellMark Partners, LLC advised BenStores, Inc. (“BenStores” or the “Company”), in its sale to Thrasio, a portfolio company of Advent International Corporation and Harlan Capital Partners LLC. Headquartered in Walpole, Massachusetts, Thrasio is a leading marketer and seller of direct-to-consumer e-commerce brands and is the world’s largest acquirer of Fulfillment By Amazon (“FBA”) businesses.

Business Description

Located in Westborough MA, BenStores is a leading Amazon marketplace third-party seller of private label consumer products under the brand names ArtliciousTM, Holiday JoyTM, Sorillo Brands, KarZone, Holly Poly Bags, and KoldPaks. The Company sells a targeted selection of products in the arts & crafts, holiday lighting & accessories, automotive, and other home goods categories via its Amazon store front.

Transaction Description

BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by BenStores due to its consumer product experience and senior-level attention to transaction execution.

About BellMark Partners, LLC

BellMark Partners, LLC is an independent investment bank that provides M&A advisory and investment banking services to middle market companies in the business & technology services, consumer, industrials and healthcare industries. We advise family, entrepreneur, and other privately-owned companies; private equity and family office-owned companies; and small to mid-cap public companies. Our services include mergers and acquisitions, capital raising and strategic advisory services. Our Managing Directors have collectively executed and closed more than 400 transactions during their professional careers, and previously worked as senior bankers for firms such KeyBanc Capital Markets, Inc., BankBoston Robertson Stephens, Fleet Securities, Inc. and Covington Associates LLC.