Deal Summary

Big Rock Sports

Furthering its strategy to deliver the most comprehensive and diversified outdoor sports product offering, Ed Small, Chief Executive Officer of Big Rock Sports, LLC announced today that Big Rock has acquired PA Live Bait Vending. A leader in the live bait and tackle industry, PA Live Bait Vending operates out of Elverson, Pennsylvania and has been supplying and supporting 24 – hour vending machines for the fishing industry since 1997.

“This acquisition combines PA Live Bait Vending’s preeminent vending equipment with Big Rock’s unparalleled portfolio of products and services, resulting in more opportunities for our customers to fuel future growth within their businesses. With this transaction, we welcome and embrace PA Live Bait Vending’s customer – focused culture, which since 1997, has supported and supplied 24 – hour vending machines throughout the United States” said Ed Small.

PA Live Bait Vending President Gary Harsel will continue with Big Rock Sports, and will help Big Rock expand the 24 – hour vending concept into other product categories.

PA Live Bait Vending is committed to the betterment of the sporting goods industry by presenting Big Rock’s customers an opportunity to give the consumer the products they need 24 – hours a day, 7 days a week. Partnering with Big Rock Sports will provide the resources and capital necessary to bring new products and innovations to sporting goods retailers throughout North America.

Big Rock Sports was assisted in this transaction by BellMark Partners in Cleveland, Ohio. Big Rock Sports, LLC, is an outdoor sports wholesaler, service provider and business partner to the retail market. Big Rock Sports is international in scope, regional in focus and local in relationships. Big Rock services over 15,000 retailers internationally with a direct sales force who represent over 1,200 manufacturers.

About BellMark Partners, LLC

BellMark Partners, LLC is an independent investment bank that provides M&A advisory and investment banking services to middle market companies in the business & technology services, consumer, industrials and healthcare industries. We advise family, entrepreneur, and other privately-owned companies; private equity and family office-owned companies; and small to mid-cap public companies. Our services include mergers and acquisitions, capital raising and strategic advisory services. Our Managing Directors have collectively executed and closed more than 400 transactions during their professional careers, and previously worked as senior bankers for firms such KeyBanc Capital Markets, Inc., BankBoston Robertson Stephens, Fleet Securities, Inc. and Covington Associates LLC.