BellMark Partners, LLC advised Resilience Capital Partners (“Resilience”) and its portfolio company, CR Brands, Inc. (“CR Brands” or the “Company”), in the divestiture of its specialty laundry product brands BIZ® and Dryel® to Scott’s Liquid Gold-Inc. (OTC:SLGD) (“SLG”), headquartered in Denver, Colorado. SLG is a leading provider of household cleaning products and personal care products under the Scott’s Liquid Gold and Neoteric Cosmetics brands.
Headquartered in West Chester, Ohio, CR Brands is an innovative consumer packaged goods company with a portfolio of affordable household cleaning and laundry products with superior performance qualities. BIZ® is a top performing laundry additive, utilizing a unique and proprietary enzyme formula to fight stains and eliminate odors. Dryel® is the market leader in the at-home dry cleaning category, providing a unique alternative to conventional dry-cleaning services. BIZ® and Dryel® products are distributed and sold nationwide through long standing relationships with leading U.S. retailers.
BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by the Company due to its branded consumer products expertise and focused senior-level attention to transaction execution.