Deal Summary

Biz & Dryel

BellMark Partners, LLC advised Resilience Capital Partners (“Resilience”) and its portfolio company, CR Brands, Inc. (“CR Brands” or the “Company”), in the divestiture of its specialty laundry product brands BIZ® and Dryel® to Scott’s Liquid Gold-Inc. (OTC:SLGD) (“SLG”), headquartered in Denver, Colorado. SLG is a leading provider of household cleaning products and personal care products under the Scott’s Liquid Gold and Neoteric Cosmetics brands.

Business Description

Headquartered in West Chester, Ohio, CR Brands is an innovative consumer packaged goods company with a portfolio of affordable household cleaning and laundry products with superior performance qualities. BIZ® is a top performing laundry additive, utilizing a unique and proprietary enzyme formula to fight stains and eliminate odors. Dryel® is the market leader in the at-home dry cleaning category, providing a unique alternative to conventional dry-cleaning services. BIZ® and Dryel® products are distributed and sold nationwide through long standing relationships with leading U.S. retailers.

Transaction Description

BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by the Company due to its branded consumer products expertise and focused senior-level attention to transaction execution.

Read more here: Resilience Capital Partners Portfolio Company CR Brands Completes Sale Of Leading Laundry Brands To Scott’s Liquid Gold

About BellMark Partners, LLC

BellMark Partners, LLC is an independent investment bank that provides M&A advisory and investment banking services to middle market companies in the business & technology services, consumer, industrials and healthcare industries. We advise family, entrepreneur, and other privately-owned companies; private equity and family office-owned companies; and small to mid-cap public companies. Our services include mergers and acquisitions, capital raising and strategic advisory services. Our Managing Directors have collectively executed and closed more than 400 transactions during their professional careers, and previously worked as senior bankers for firms such KeyBanc Capital Markets, Inc., BankBoston Robertson Stephens, Fleet Securities, Inc. and Covington Associates LLC.