Deal Summary

Dancing Deer Baking Company

River Hollow Partners Leads Growth Capital Investment in the Dancing Deer Baking Company

Private equity firm River Hollow Partners announced today that it has made an investment in Dancing Deer Baking Company, a nationally-branded manufacturer of gourmet, baked goods sold across multiple distribution channels. Terms of the transaction were not disclosed.

Established in 1994, Dancing Deer Baking Co sells premium-quality kosher-certified cookies, brownies, cakes and baking mixes in the specialty/natural products, foodservice/travel/hospitality, business gifts and direct-to-consumer marketplaces. Many of the Company’s products have won national NASFT (National Association of the Specialty Food Trade) excellence awards, and have been recognized by The Today Show, The View, Good Morning America, the New York Times, USA Today and the Boston Globe. Headquartered in Boston, Massachusetts, Dancing Deer sells its products in over 4,600 retail stores spanning all 50 states, in addition to its direct-to-consumer, reseller and corporate gift channels.
Kevin Charlton, Managing Partner at River Hollow Partners said: “We are enthusiastic to partner with current shareholders and Dancing Deer’s management team, led by Frank Carpenito, to provide the capital needed to continue the Company’s impressive growth.”

Frank Carpenito, President & CEO of Dancing Deer, added “We are very excited about the potential impact River Hollow’s new growth capital investment will have on our Company as we look to accelerate growth and broaden our product offering in the coming years. We have had very solid performance in recent years, and look forward to River Hollow’s input, guidance, and strategic and operational expertise to help us realize the full growth potential of our business.”

Mr. Charlton and Amy Wolf, both Partners at River Hollow, will be joining the Board of Managers.
BellMark Partners, LLC acted as financial advisor to Dancing Deer, and Loeb & Loeb LLP acted as the legal advisor to River Hollow Partners.


River Hollow Partners is a lower mid-market private equity firm focused on companies with enterprise values up to $100MM in the manufacturing, distribution, oil field services, consumer products and retail sectors. For more information on River Hollow Partners, please visit or contact Adam Deutsch at

About BellMark Partners, LLC

BellMark Partners, LLC is an independent investment bank that provides M&A advisory and investment banking services to middle market companies in the business & technology services, consumer, industrials and healthcare industries. We advise family, entrepreneur, and other privately-owned companies; private equity and family office-owned companies; and small to mid-cap public companies. Our services include mergers and acquisitions, capital raising and strategic advisory services. Our Managing Directors have collectively executed and closed more than 400 transactions during their professional careers, and previously worked as senior bankers for firms such KeyBanc Capital Markets, Inc., BankBoston Robertson Stephens, Fleet Securities, Inc. and Covington Associates LLC.