Deal Summary


BellMark Partners, LLC advised Terry Precision Bicycles for Women, Inc. (“Terry” or “the Company”) in its sale to Flagg Bicycle Group, a family office with full or partial ownership of other independently operated cycling related businesses including Quality Bicycle Products, SmartEtailing, and Wheels Manufacturing.

Business Description

Headquartered in Burlington, Vermont, Terry is the original brand dedicated to women’s cycling. Today, the Company is a leading designer, developer, manufacturer, and distributor of premium women’s cycling apparel and bicycle saddles. The Company sells to cyclists through its strong direct-to-consumer e-commerce platform and a nationwide network of wholesale retailers and distributors.

Transaction Description

BellMark Partners, LLC acted as the Company’s exclusive financial advisor in connection with the completion of this transaction. BellMark Partners, LLC was selected by Terry due to its consumer products and apparel industry experience and senior-level attention to transaction execution.

Read more here: Flagg Bicycle Group acquires Terry Bicycles

About BellMark Partners, LLC

BellMark Partners, LLC is an independent investment bank that provides M&A advisory and investment banking services to middle market companies in the business & technology services, consumer, industrials and healthcare industries. We advise family, entrepreneur, and other privately-owned companies; private equity and family office-owned companies; and small to mid-cap public companies. Our services include mergers and acquisitions, capital raising and strategic advisory services. Our Managing Directors have collectively executed and closed more than 400 transactions during their professional careers, and previously worked as senior bankers for firms such KeyBanc Capital Markets, Inc., BankBoston Robertson Stephens, Fleet Securities, Inc. and Covington Associates LLC.